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Terms and conditions: Craivo

Version 1.2 · 3 August 2026

The Dutch version is legally binding. This translation is provided for convenience.

Craivo, based in Oosthuizen, registered with the Dutch Chamber of Commerce (KvK) under number 42129084, hereinafter referred to as "Craivo".

Article 1: Definitions

  1. Craivo: the sole proprietorship Craivo, provider of AI-driven marketing and production services.
  2. Client: the natural person acting in the course of a profession or business, or legal entity, that enters into an agreement with Craivo.
  3. Deliverables: all digital products and marketing materials produced by Craivo, including but not limited to: static images, videos, advertising materials, websites, webshops, landing pages, texts and copywriting, branding elements and logos, social media content, marketing funnels, automations, AI-generated content, and other digital marketing assets.
  4. Batch: an agreed set of Deliverables delivered as a whole.
  5. Project: a defined, one-time assignment, such as the development of a website, webshop, brand identity, or automation.
  6. Retainer: a monthly subscription to Craivo's services.
  7. Sample Batch: the one-time, free introductory delivery described in Article 4.

Article 2: Applicability

  1. These terms and conditions apply to all offers, quotes, and agreements between Craivo and the Client, regardless of the nature of the service.
  2. Deviations from these terms are only valid if agreed in writing (including by email).
  3. The applicability of any purchasing or other terms of the Client is expressly rejected.
  4. Craivo supplies exclusively to business clients (B2B). These terms are not intended for consumers.

Article 3: Offers and formation of the agreement

  1. All offers made by Craivo are without obligation, unless expressly stated otherwise.
  2. An agreement is formed the moment the Client accepts an offer from Craivo in writing (including by email or via an order form), or as soon as Craivo has begun performance at the Client's request.
  3. The scope of the assignment is determined by the offer accepted by the Client. Work outside that scope is treated as additional work and may be quoted separately.
  4. Obvious mistakes or errors in offers do not bind Craivo.

Article 4: Free Sample Batch

  1. New clients may make one-time use of a free Sample Batch.
  2. The Sample Batch is intended as an introduction and does not obligate the Client to anything.
  3. Craivo reserves the right to decline a Sample Batch request without stating a reason.
  4. The Client's right to use Deliverables from the Sample Batch only arises once the Client enters into a paid agreement with Craivo. Until that moment, these Deliverables remain the property of Craivo and may not be used commercially.
  5. A maximum of one Sample Batch is provided per company (KvK number).

Article 5: Retainers

  1. Retainers are entered into for an indefinite period and may be cancelled monthly, effective at the end of the current invoicing period.
  2. Cancellation is made in writing (including by email). Upon cancellation, work already in progress for the current period is completed and invoiced as normal.
  3. The content of a Retainer (type and number of Deliverables) is set out in the offer accepted by the Client.
  4. Unused capacity within a month (for example because the Client fails to deliver materials, or delivers them late) lapses and cannot be carried over to a following period, unless otherwise agreed in writing.
  5. Craivo may suspend performance for as long as invoices remain unpaid after their due date.

Article 6: Delivery, revisions, and acceptance

  1. Stated delivery times are indicative and not strict deadlines, unless expressly agreed otherwise in writing.
  2. The delivery time begins once Craivo has received all necessary materials and information from the Client.
  3. Deliverables are provided in the types, quantities, file formats, and resolutions set out in the offer. Delivery in additional file formats, higher resolutions, or extra variants is treated as additional work and may be charged separately.
  4. Per Batch or Project, the Client is entitled to revisions within reasonable limits ("fair use"). Reasonable revisions means adjustments within the original brief and scope, such as changes to text, color, imagery, crop, layout, or comparable adjustments.
  5. Revisions do not include: a changed brief, new concepts, expansion of functionality, or products or goals other than originally agreed. Such requests are treated as additional work and may be quoted separately.
  6. Craivo may consider a request for revisions unreasonable if the number or nature of the requests is disproportionate to the scope of the assignment. In that case, Craivo will first consult with the Client.
  7. Revision requests must be submitted within 14 days of delivery. After this period, the delivery is deemed accepted.
  8. A delivery is likewise deemed accepted as soon as the Client puts it into use, including: deploying creatives in campaigns, publishing content, or the go-live of a website or automation.
  9. Draft versions and previews (for example concept versions or lower-resolution versions) are provided solely for review and selection. They do not form part of the Deliverables and may not be used or published commercially.

Article 7: Client obligations

  1. The Client shall provide, in a timely manner, all materials and information reasonably necessary for performance, including texts, images, product information, logos, brand style materials, login credentials, and other required data.
  2. The Client warrants that supplied materials do not infringe the rights of third parties (including copyrights, trademark rights, and image rights) and indemnifies Craivo against third-party claims in this regard.
  3. The Client is and remains responsible for the accuracy, completeness, and lawfulness of all published information on websites, advertisements, and other digital materials developed by Craivo, including product claims, prices, terms, and legally required disclosures.
  4. The Client is solely responsible for the use of the Deliverables, including compliance with platform guidelines (such as Meta and TikTok) and applicable laws and regulations (including rules on advertising, e-commerce, privacy, and unfair commercial practices).
  5. Delays in delivery or feedback by the Client may cause delivery times to shift, without Craivo being liable for this.

Article 8: Prices and payment

  1. All prices are exclusive of VAT, unless stated otherwise.
  2. Retainers are invoiced monthly in advance. Projects are invoiced according to the offer (for example, partly upon commissioning, partly upon delivery). The payment term is 14 days from the invoice date, unless agreed otherwise.
  3. If the payment term is exceeded, the Client is in default by operation of law, and Craivo is entitled to charge statutory commercial interest and reasonable collection costs.
  4. Craivo may change Retainer prices with at least one month's notice. In that case, the Client may cancel effective the date the change takes effect.

Article 9: Intellectual property

  1. All intellectual property rights in the Deliverables transfer to the Client once the relevant invoices have been paid in full. Until that moment, all rights remain with Craivo, and any use by the Client is not permitted.
  2. Only the final files in the agreed formats and resolutions are delivered. Working files, prompts, templates, model settings, intermediate results, draft versions, and internal working methods remain the property of Craivo at all times and are not supplied, unless otherwise agreed in writing.
  3. For websites, webshops, and automations, only the components expressly included in the agreement are delivered. Underlying systems, frameworks, prompts, scripts, templates, workflows, and internal development methods remain the property of Craivo, unless otherwise agreed in writing.
  4. Rights to third-party software and services incorporated into, or on which, Deliverables depend (such as open-source software, hosting services, plugins, stock material, music, or fonts) are supplied under the license terms of the relevant third party. Craivo will inform the Client of relevant restrictions upon request.
  5. Unless otherwise agreed in writing, Craivo has the right to use completed projects, websites, creatives, and other work, as well as the Client's name and logo, for portfolio, marketing, and promotional purposes.

Article 10: Use of AI and working method

  1. Craivo uses modern (AI) tools and software in performing its services. The choice of models, tools, and technical methods (including generating, editing, and upscaling image and video material) is part of Craivo's discretionary working method, provided the end result meets the agreed specifications, including format and resolution.
  2. Craivo endeavors to use only tools whose license terms permit commercial use of the output.
  3. Given the nature and rapid development of AI technology, Craivo cannot guarantee that AI-generated output is fully unique, error-free, or free of similarities to content generated by third parties.
  4. AI generation is non-deterministic: the same input may produce a (partially) different result with each generation. A revision or adjustment to a creative, video, or other AI-generated work therefore involves a new generation, in which elements other than the requested one may also change (such as motion, lighting, composition, or details). Exact reproduction of an earlier version, whether or not with a single adjusted element, cannot be guaranteed, and the absence of such reproduction does not constitute a failure on Craivo's part.
  5. The Client remains responsible for reviewing and approving the final output before it is used commercially.
  6. At the Client's request, Craivo will explain in general terms which tools were used in production.

Article 11: Websites, hosting, and technical services

  1. Craivo will use reasonable skill and care to develop websites, webshops, and digital solutions in accordance with then-current technical standards.
  2. Craivo is not responsible for outages, downtime, data loss, security incidents, or changes caused by hosting providers, domain registrars, software vendors, platforms, or other third parties.
  3. Unless otherwise agreed in writing (for example via a management Retainer), the Client is responsible after delivery for hosting, domain registration, back-ups, updates, and technical maintenance.
  4. Where Craivo provides hosting or management, it does so via third-party services; the terms and availability levels of the relevant third party apply to those services. Craivo does not guarantee uninterrupted availability.
  5. Domain names are registered in the Client's name, unless otherwise agreed in writing.
  6. A website or technical solution is deemed accepted upon the Client's written approval or upon go-live, without prejudice to the provisions of Article 6.

Article 12: No guarantee of results

  1. Craivo has an obligation of effort, not an obligation of result. Craivo expressly does not guarantee any specific results, including but not limited to: reach, clicks, conversions, ROAS, revenue, search engine visibility, or search result rankings.
  2. Results depend on factors beyond Craivo's control, including budget, targeting, platform and search engine algorithms, market conditions, and the quality of the Client's offering.

Article 13: Liability

  1. Craivo's liability is limited to direct damages and to a maximum of the amount the Client paid to Craivo in the three months preceding the event causing the damage.
  2. Craivo is not liable for indirect damages, including lost profits, missed savings, reputational damage, loss of data, or damage due to business interruption.
  3. Craivo is not liable for damage resulting from: (a) materials or information supplied by the Client; (b) use of Deliverables in violation of platform guidelines or applicable laws and regulations; (c) rejection, restriction, or blocking of advertisements, accounts, or content by platforms; (d) outages or changes at third parties as referred to in Article 11.
  4. The limitations in this article do not apply in the event of intent or willful recklessness on the part of Craivo.
  5. Any claim against Craivo lapses twelve months after it arises.

Article 14: Force majeure

  1. Craivo is not obliged to fulfil any obligation if prevented from doing so as a result of force majeure, which includes: disruptions to internet or utility services, outages or changed terms of software and (AI) services used by Craivo, and illness.
  2. If force majeure lasts longer than 30 days, both parties are entitled to dissolve the agreement, without any obligation to pay damages. Work already performed will be settled on a pro-rata basis.

Article 15: Confidentiality

  1. Both parties shall treat confidential information of the other party as confidential and use it solely for the performance of the agreement.
  2. The portfolio right under Article 9(5) applies as an agreed exception to this confidentiality.

Article 16: Amendment of these terms

  1. Craivo may amend these terms. Changes will be announced to current clients at least one month before they take effect.
  2. If the Client cannot reasonably be expected to accept a change, the Client may cancel the agreement effective the date the change takes effect.

Article 17: Governing law and disputes

  1. Dutch law applies to all agreements between Craivo and the Client.
  2. Disputes will be submitted exclusively to the competent court in the district where Craivo is based, unless mandatory law provides otherwise.

Craivo · Oosthuizen · Chamber of Commerce 42129084 · info@getcraivo.com